Store Design and Visual Merchandising - #8

Today we went to Covent Garden. I had already been here before with Emily, Kelsey, Anna, Mary, Victoria, Lindsay, and Emily but I was excited to walk around again. Last time we came was at night  so although there was a bunch still going on, the market aspect wasn't. We walked all through the market this time and looked in some of the stores around it. We also went through this store, which was more of a souvenir shop. They had everything from Lil Wayne tank tops to union jack pillows. It was set up more like a market inside because there were a bunch of different booths or sections but outside it looked like a typical souvenir shop.

Then Jose took us to an area called the seven dials. It was a point where there was a statue in the middle of the intersection and there were seven roads coming off of the intersection. He told us he had gotten lost in this area before so we were careful to keep track of where we were. We had to split up into pairs and go down one of the seven roads to do our assignment. Anna Marie and I went down Monmouth Street. There were so many boutiques, which looked upper scale. We finished our assignment early so we also wandered down Earlham Street. This street had a bunch of vintage shops and even a sale going on in the middle of the road. There were clothes, books, and knick-knacks that the guy was selling.

After exploring the market and the area around it, Jose said we were free to go. Our whole class stopped at the infamous Ben Cookies. They were sooooo good. They were warm and literally fell apart as you ate them. We were covered in chocolate and by the end of it, I literally felt like a messy five year old little boy eating that thing.

I decided to focus on a boutique called Poste Mistress. The visual merchandising of their store windows was organized with dominance by color, coordination, and price.

They both had a beach theme but each one was organized by color. The first was blue and took on the aspect of the ocean, waves, and clouds. The second was coral and incorporated nets, seashells, and paper coral. The second one also indicated price because they had a huge sale sign on the window and they listed the prices of the shoes that were displayed on little cards next to the shoes. Both windows were coordinated because the shoes that were displayed went along with the feeling of the window. The blue window seemed edgier so the shoes were fun, playful, and wild and had darker colors. The coral window seemed more feminine and calmer so the shoes were more sophisticated and it featured a lot of pumps.