Wednesday, July 4, 2012

Store Design and Visual Merchandising - #11

Today we had class in Kensington. We all met at the High Street Kensington tube station and started our walk from there. We went into a small boutique called Oliver Bonas. It was interesting because they had clothing and accessories on the top floor but downstairs they had home good items. However, their window display included merchandise from both floors. They used furniture as props along with mannequins wearing the clothes. I thought the blue chair to the left holding a purse was an excellent incorporation. Although, I do think the rest of the window display was a little cluttered and unorganized. It showcased a lot of their products but wasn't smoothly tied together.



We passed Whole Foods on our walk and I thought they did a good job of using furniture as props. They had wine displayed on tables.


We also passed Marks & Spencer and they used really great attention getting devices. Their theme was tennis and soccer. Even though the themes were extremely relevant, they did such a good job of making the display stand out. It catches your eye as you walk by and you can't help but look at it.



After class, I went back to my flat to pack for the long weekend. Then we went out for Mary's birthday. We went to Wagamama's, which was asian food, and then the Green Man for dessert. I'm off to Paris tomorrow and so excited!!



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