Store Design and Visual Merchandising - #12

While I was in Paris, I focused on three stores' visual merchandising. The first two were right next to each other and had something big in common. The first one was called Bel Air and the second one had the "Miami Beach" theme. So they were both referred to places in America and used that as a theme for the store/window.

Bel Air Paris was a small clothing boutique, located off of Champs Élysées. I think they tried to use their name to establish a "Bel Air" character for the store. They had modern lights in the store and their fixtures were simple and industrial. They kept their store windows simple so you could see further into the store. They focused on three colors in their windows - white, royal blue, and yellow. They used contrasting hot pink writing on the window for their sale sign. In each window, they only dressed one 
or two mannequins and had clothes hanging on a white wooden branch.

The second store is called Agatha and is a jewelry store. It was also off of Champs Élysées and next to Bel Air Paris. It had a “Miami Beach” theme in their windows. It said “Welcome to Miami Beach” and had ice cream cones. This store was also small but they had an interesting way of displaying merchandise inside and in the windows. They hung necklaces on boards so more could be displayed. The windows seemed fun and targeted a younger crowd but the inside was sophisticated with black, navy, white, and gray colors and an elaborate chandelier.  

The third store is called Naf Naf and was also in the same area. It was similar to Anthropologie but lesser quality. Their decorations were so cool and were very eclectic. They had bright orange sale signs everywhere and mannequins dressed in gray dresses with the word sale written in several languages on it.